Christian Rap vs Mainstream Rap Essay

I can’t believe the radio is playing some of the music they play and claim its radio friendly. Its not when all you hear is sex, killing, drugs, and so forth. Some may not like rap music, but even people who do claim that rap nowadays is not radio friendly. Christian Rap on the other hand brings forth a new and fresh sound to Rap music while putting Jesus in the center. Most songs encourage young people to do better and make a change to Life and not death. People think that Christian rap are all about spreading the word of god and to convert your to Christianity. If you the Listener actually listened to the lyrics you would change your mind. Christian rap does spread the word of god but it also express how to be yourself. Most songs encourage young people to do better and make a change to their Life and others. Lyrics such as in the song â€Å"Make War† Tedashii raps, â€Å"I’m filled with the Spirit so tell them dog this is pay back/ as you begin to copy the carbon copies of Christ/ and conform to His written image you should be shinning a light/ if you not, why is that? † He summarizes Romans 8:29 which delves into a Christian believer adopting all the traits of Jesus Christ. Lyrics of Christian rap songs are filled with good incentives and positive lyrics. In the song â€Å"Jesus Musik† Lecrae says â€Å"everywhere I go people caught up in theyself money cars and clothes. They talk about it all the time and put it in they songs. They drive around and play it loud like it ain’t nothin wrong . And all they talk about is sinful stuff, got everybody actin bad thinkin that they a thug†. By this he is expressing how corrupt mainstream rap is, Mainstream rap teaches their listeners how to acts and what to wear. Flame says in â€Å"Joyful Noise†, â€Å"The light is where I’m running I thought I wanted life, drunk, sexed out and blunted But all I really wanted was the One who really won itFought death, beat it gave His life to the public†. Flame used to be surrounded by mainstream influences but he found god and now knows who he should follow. People must overcome the iron claw that mainstream rap has on them. Lecrae lets the world know in his song â€Å"Souled out†. He says we must not be ashamed of ourselves and to be yourself. â€Å"Man I consider my life nuthin’. if I could just finish the race. and complete the job the. lord jesus gave me. I live to tell the world his message. Romans 1:16 â€Å"I’m not Ashamed†. I Ain’t Ashamed. †. Sometimes faith may be evident in part of a song or other times an entire song or album may focus on Christian beliefs. Mainstream Rap’s lyrics are much different then Christian Rap. While Christian Rap talks about god and being yourself, Mainstream Rap express their music trough talking about drugs, sex, and violence. These lyrics are broadcasted all over the world showing their listeners that doing those bad things are the right thing to do. Most listeners to mainstream usualy don’t take the time to understand what they are listening to. They block out all he profanity and enjoy the beat of the music. When you take the time to understand what the songs actually mean you may be discouraged to listen to the song again. Lyrics from Lil Wayne in the song â€Å"lollypop† â€Å"She say he so sweet make her wanna lick the rapper So i letta lick the rapperSh-sh-sh-she licked me like a lollypop†. When we look at specific words such as licked and lollypop it suddenly pops out what they are trying to get across. This is not alright for the radio but it sounds good so it ends up getting played. When he says â€Å"Shawty wanna thug. ottles in the club. shawty wanna hump and ooo i like to touch ya lovely lady lumps. † there are so many ad messages getting embedded in your head. Mainstream is filled with explicit language and images. The song Shots by LMFAO encourages drink â€Å"If you not drunk ladies and gentlemen Get ready to get **** up Lets do it ha, ha† and †If you ain’t getting drunk get the **** out the club. If you ain’t taking shots get the **** out the club. If you ain’t come to party get the **** out the club. Now where my alcoholics let me see yo hands up†. Most listeners are in the age of 13 to 24. This is telling children that it is okay to drink. Under age drinking is extremely dangerous . A widespread theme throughout most mainstream rap is a desire for wealth; this wish is part of the American dream, and thus reflects the desires of popular American culture. The constant bombardment of American youths with stereotypes has likely had a negative effect on them. It is common among youths to try and replicate the messages seen in rap videos; this is not surprising. Where we shop and eat even the types of homes we buy are dictated by what we â€Å"hear† the celebrities are doing. That is a powerful influence over an individual. Due to the fact that mainstream rap appeals to the thirteen to eighteen year old audiences and the artists performing come from very similar backgrounds of the listeners, rap music is able to control the way that youth think. The new generation of rappers is taking the lyrics of rap music more literally. Without the youth being able to distinguish fantasy from reality rap music has turned the youth more violent, disrespectful and it is teaching them to stand on the block and hustle or even kill someone over a minor disagreement. Rap music has control of the 12-19 year old crowd more than the parents in the household. It is popular because it speaks to a generation that can/wants to identify with what the artist is saying. The youth are taking someone else’s experiences and making it their own just for the sake of being cool or being accepted by others. Some people say the Christian rap industry is a business. These people sell records to â€Å"save souls. † So if we look at, it would seem as if Christian rappers are getting commission for every soul saved. Most Christian rappers aren’t in this business for the money they just get paid for what they do just like any other job. A pastor gets paid to preach every Sunday why would it be any different for a Christian rapper selling CD’s. Christian rappers have a positive effect on their listeners. The lyrics promote well being and the word of god. Youth that listen to Christian rap are better off then ones that listen to mainstream rap. Instead of being bombarded by bad incentives they are taught how to be a true follower of Christ and no fall to a lower level. These two styles of rap are similar but opposites at the same time. They tempo and beats of the songs are very similar. They have the same basis of how they sound, the thing that makes these to styles different is the lyrics they use in their songs. Mainstream uses profanity while Christian rap uses the words of god. Even though mainstream is more popular, but this is because theirs songs are heavily over played on the radio embedding everything they say into the youths heads and morals. Mainstream should be endorsing lyrics that makes the youth of our nation more well off then filling them with bad images and words.

Breeder’s Own Pet Foods, Inc. Essay

Breeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013). One of the challenges for Breeder’s Own is breaking into an already saturated market. However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods, Breeder’s Own can capitalize on this market share with their product, Breeder’s Mix. Initially, Breeder’s Mix would be marketed in the Boston, Massachusetts’s area since this area is representative of national averages for pet ownership and expenditures for pet products. Breeder Mix would be distributed to supermarkets since 36% of all dog foods sales come from supermarkets (Kerin and Peterson, 2013). Problem IdentificationTraditionally, dog food is produced as dry, canned, or treats. Breeder’s Mix is a nutritionally balanced frozen dog food. Since the food must be located in the frozen section of supermarkets, one marketing strategy will be to educate dog owners to shop for dog food in a non-traditional location. A second challenge will be to convince the target audience that Breeder’s Mix is a better and healthier product for their pet than the traditional dry or canned food. Since Breeder’s Own Pet Foods is a relative unknown name in the retail dog food market, it does not have brand equity, meaning it is not recognizable or well known for having superior quality. Lack of brand equity presents an additional challenge of convincing a target audience to purchase a new product. Currently, the competition consists of five major companies who dominate the market and account for 75% of all dog foods sales. There are over 350 dog food brands in the United States p roduced by about 50 different manufacturers (Kerin and Peterson, 2013). With such a saturated market, Breeder’s Own will need to have an aggressive advertising campaign in order to establish brand recognition. Root Problem ComponentsThe primary root problem component is establishing brand recognition. Breeder’s own will need to accomplish this  through creating an identity the public can identify with, pricing strategies, and making the public aware of Breeder’s Mix high quality ingredients. Once a company had established positive brand equity, it becomes easier to introduce a new product since consumers will associate that product with a successful brand. Breeder’s Own needs to evaluate who their target audience is. The majority of consumers do not associate dog food with frozen food. Furthermore, frozen dog food may not appeal to the average consumer due to the preparation and thawing requirements. Another root problem component would be convincing the supermarkets to give up valuable freezer space to showcase Breeder’s Mix.SWOT MatrixStrengths: †¢ Nutritionally balanced, high quality dog food †¢ Consists of fresh meat 85% and high quality fortified cereal 15% – no additives or preservatives †¢ Breeder’s Mix has been used by show dogs in kennel market and has been recommended by dog show owners for years. †¢ Improvement in dog’s coat †¢ Uncooked to retain nutrition and frozen to maintain freshness. | Opportunities: †¢ Opportunity to be the first to tap into frozen dog food market. Would be the only dog food located in the freezer section, so if you can educate consumers to shop for dog food in the frozen food section, Breeder’s Own would have a competitive advantage. †¢ Opportunity to educate consumers on health benefits for pets by eating nutritionally balanced food. †¢ Opportunity to capitalize on grow ing popularity of premium, higher quality, higher priced dog food. †¢ Opportunity to lay groundwork for national rollout of Breeder’s Mix. |Weaknesses: †¢ Lack of availability in all stores †¢ Lack of appeal to consumers due to thawing time / freezer space (convenience) †¢ Lack of appeal to supermarkets due freezer location †¢ Lack of brand equity in retail market †¢ Premium price | Threats: †¢ Store Location – Consumer must be educated to find product in different area of store †¢ Saturated market – sales top 14 million in 2011. Dog food is also heavily advertised, so the challenge is to entice the consumer to buy Breeder’s Mix. †¢ Competition – 5 major brand name dog food companies dominate market with 75% of US dog food sales †¢ Challenge to get supermarkets to give up valuable freezer space for dog food |Evaluation of AlternativesBreeder’s Own Pet Foods product development strategy should be evaluated. Currently only 1 out of 10 dog owners regularly buy f rozen or refrigerated dog food and  ¾ of those surveyed expressed no interest in  purchasing frozen dog food (Kerin and Peterson, 2013). This indicates that there is a limited market for dog owners who would be interested in a product such as Breeder’s Mix. Research does suggest however that frozen dog food dollar volume is increasing annually indicating there is a strong opportunity for Breeder’s Own to be the first to tap into the frozen dog food market in the Boston area. Breeder’s Own Dog Foods needs a strong marketing campaign to convince consumers their brand is superior to traditional dry or canned dog foods. In order to attract customers, Breeder’s Own should emphasize the hallmark characteristics of its brand such as superior all natural quality ingredients and the ability to produce a luxurious fur coat on the pet. By emphasizing the superior quality, Breeder’s Own will be able to capitalize on the guilt concept of â€Å"shouldn’t your dog eat as well as you do†. Since consumers do not typically associate dog food with frozen food, consumers will need to be ed ucated to shop for dog food in a different location in the store. This will be a key component in the advertising strategy for both print and electronic media. Offering various coupon promotions would be a way to direct consumers to the freezer isle in order to get a discounted product. The lack of competition in the freezer section may also draw attention to the product.RecommendationBreeder’s Own should implement the higher advertising expenditure plan devised by Marketing Momentum Unlimited utilizing both print and television mediums with a few adjustments. Average advertising expenditures in the dog food industry is 2% of sales (Kerin and Peterson, 2013). In order for Breeder’s Own to gain brand equity, it may initially need to spend more in advertising dollars to increase awareness of their unique product. Target Market – The suggested target audience for Breeder’s Mix should be adjusted to affluent families, singles, and married couples between the age of 21-54. Due to the view that pets are members of the family, the target audience should be aimed primarily towards people who treat their dogs as they would one of their children. The target audience would also be those who spend a significant amount of money on their pets annually and believe the health and welfare of their dog is of highest importance and therefore is willing to spend more to get the best for their pet. Price Point – Breeder’s Mix should be priced competitively compared to other premium brands. Therefore, it is recommended that Breeder’s Own  charge a premium price for their product to reflect the high quality of the product that the consumer is purchasing. Typically, more affluent families who view their pets as part of the family will be willing to spend more to ensure their pet receives the best. However, the price point may be too high for the average consumer who buys dog food at the grocery store. Distribution – The one advantage to distributing Breeder’s Mix to grocery stores would be lack of competition for a frozen dog food product. The downside would be the lack of convenience and appeal to the average dog food consumer. The food takes time to prepare due to thawing time and it takes up valuable household freezer space. With the majority of dog owners preferring dry dog food, price and convenience may trump superior quality ingredients. Therefore, instead of distributing Breeder’s Mix to supermarkets, the distribution should be adjust ed to cater to pet specialty stores, pet superstores such as PetSmart and Petco, and veterinarian offices. The distribution could even be expanded to whole food stores who promote healthy lifestyles. The test market should also be expanded beyond Boston to other select cities in order to prepare for a national roll-out of Breeder’s Mix. Advertising – Advertising will be a key component to the successful introduction of Breeder’s Mix. Breeder’s Own should focus on the benefits of the Breeder’s Mix Dog Food in comparison to other brands. It is also critical that the advertisements clearly show that Breeder’s Mix is found in the freezer section. Initial strategies should include focusing on product and brand identification. The media plan should include advertising in local newspapers and magazines such as Dog Fancy along with coupon promotions. The television ads should be adjusted to reach the target audience. Rather than advertising during late night timeslots such as during the Late Show with David Letterman, television advertisements should run during family programming, evening news, and channels such as HGTV and Animal Planet to reach the target audience. Online advertising is also a vital medium for Breeder’s Own to consider. Internet campaigns have the potential to reach a wider market than television since many people change the channel during a commercial. The Internet and social media is a major source for people to get information.Conclusion By marketing to people who consider dogs as part of the family, Breeder’s Own can be successful in the retail dog food market.   More and more consumers are investing extensive time and money into their pets. Breeder’s Mix offers pet owners the healthy benefits they desire for their dogs as well as noticed improvement in the dog’s coat. With the right marketing mix of newspapers, magazines, online advertising, and television, Breeder’s Own should be able to reach their target audience. They have a unique product in Breeder’s Mix to offer to the discerning dog owner who wants the best for their pet. References Kerin, R. A., Peterson, R. A. (2013). Strategic marketing problems cases and comments (13th ed.). New Jersey: Pearson Prentice Hall

Obesity Research Paper Example | Topics and Well Written Essays - 1500 words

Obesity - Research Paper Example The physical disadvantages of being obese are even more severe. The condition significantly lowers life expectancy and is linked to at least 300,000 deaths of in the U.S. alone each year. It also diminishes the quality of life. Obese persons suffer many more types of physical problem than others including bones and joints and the back region. They also are more lethargic than persons who are not obese. Approaching pandemic proportions, obesity is the source of many varied and hazardous health consequences thus understanding the factors that cause the condition and understanding the most feasible treatment options offered are of paramount importance in the fight against this crippling condition. Genetics significantly influences the chances of a person becoming obese. Those who are genetically predisposed to being obese have more difficulty losing weight and sustaining a healthy body mass. Inactivity, overeating and eating foods high in fat content, in addition to socioeconomic and metabolic circumstances, endocrine ailments, diseases, and certain medications can also contribute appreciably to obesity. Some people are just born to be big. Studies have confirmed that about half of overweight kids have parents who are or were overweight. Heredity also plays a role as to where a person carries their excess weight on their body, whether on the hips or belly. A person’s metabolism is a term that describes to how efficiently a persons body uses energy. Hormonal balances and metabolic levels vary widely among individuals. Both factor considerably in controlling weight. â€Å"Recent studies show that levels of ghrelin, a peptide hormone known to regulate appetite, and other peptides in the stomach, play a role in triggering hunger and producing a feeling of fullness† (â€Å"Overview of Obesity†, 2009). Studies have also

International relation study guide Essay Example | Topics and Well Written Essays - 250 words

International relation study guide - Essay Example The lack of reality is depicted by incapability to embrace and regulate the interaction and display the actual practice in real life situation to the scholars. Instead, it is based on stereotypes and affects the self understanding of international relations. These deny the scholars the academic relevance in the fact that they only learn but cannot put the same into practice. Most of the academic concept revolves around research driven teaching responding to ancient ideologies rather than the present day real life situation. This offers a challenge for making the study central to the discipline and do not improve the academic understanding by the scholars. It lacks the ability to solve human conflicts but rather since it fails to nurture the formation of critical ideas and formation of intellectual sensitivity in the scholars mind. This has affected the self understanding and does not address the global dimension of political, social and cultural behavior and how it can be used to improve the international

Entrepreneurship Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurship - Essay Example John Bezos, who is the founder and CEO of Amazon.com, dreamt of books. In 1994, he founded Amazon.com, arguably the earth’s largest bookstore. Since then, the company has registered tremendous growth and has become a force to reckon with in its industry. The following is a report which traces the history of Bezos, events leading to the founding of the company, business strategies employed by the company, and finally it winds up with highlighting the company’s success factors. History of Jeff Bezos CEO and Founder Amazon.com Jeffrey P. Bezos was born in a place called Albuquerque, in New Mexico. At an early age, Bezos displayed an outstanding mechanical aptitude. He also developed passion for various technical fields. When he became a teenager, his family moved to Miami, Florida. In high school, Bezos became more interested in computers. He later joined Princeton University with plans to study physics. However, he abandoned this dream in pursuit of computer study. He lat er graduated from the university with an electrical engineering and computer science degree. Afterwards, he was employed by a firm on Wall Street, where computers were becoming increasingly in demand for use in studying emerging patterns in various industries (Brandt 2011, pp. 228). Thereafter, he was employed at Fitel, a new company that was designing a network to be used in the management of international trade. He then was hired by D.E. Shaw, a firm that specialized in computer science applications in the stock market. Here, he was hired mostly because of his general and conspicuous talent. It was also while working in this firm that he became a senior vice president, and was looking forward to a brighter future, when he made a finding that transformed his life as well as the course of the world history of business (Brandt 2011, pp. 228). His biggest test came in 1995 when he sought to raise a seed capital of $1 million in order to launch his firm. Over a period of six months in early 1995, he met with some 60 private investors. During this time, he was hiring programmers to design the firm’s website to market itself to the public. Bezos discovered that the use of Internet was increasing by 2300 percent each year. He quickly saw a chance for a new realm of business, and immediately started considering the potential (Hazleton 1998, pp. 56). Bezos later flew to Los Angeles to attend a convention of American Booksellers. While in attendance, he learnt all that he could with regard to the book business. He realized that the main book wholesalers had already composed electronic lists regarding their inventory. All that was required was to establish a single location for this important information on the Internet, from where the book-buying community could search the existing stock and then place orders directly. The employers of Bezos were not ready to proceed with such an undertaking. Bezos then realized that the only remaining way to seize the chance wa s to go into business as an individual. Nevertheless, this meant sacrificing a more secure job in New York. Despite the risk, Bezos together with his wife Mackenzie chose to take up the challenge (Hazleton 1998, pp. 58). In the year 1999, Bezos was declared Time magazine’s Person of the Year. Come 2008, he was selected by the U.S. News & World Report as one of the best leaders in America. In the same year, he also received an honorary doctorate degree in Science and Technology from the University of Carnegie Mellon. Furthermore,

Strategic Management of Technological Innovation Term Paper

Strategic Management of Technological Innovation - Term Paper Example The main question in strategic management of technological innovation in recent years has been how companies can attain and maintain competitive advantage. In the current economy which is knowledge-based, the endurance of competitive advantage for larger number of companies rests on their ability to constantly create, protect, and deploy their innovations. Virtually all industries across the globe have been faced with heightened need to strategically manage technological innovations in order to endure competitive advantage. Telecommunications industry is one of those industries that have enormously embraced strategic management of technological innovations (White and Garry 12). This paper will focus on the telecommunications industry. Telecommunication industry primarily focuses on products and services that transmit information. This industry provides the world with a global system that touches nearly everyone as it allows people to share their thoughts, interact with one another, a nd conduct business with each other regardless of their location in the world. The sustainability movement has become more and more important for businesses across the world as they face ever-increasing competition and the need to meet and even exceed social, environmental, and economic requirements (White and Garry 19). The sustainability movement in telecommunications industry has gained much prominence in the recent years as researchers and innovators take a whole-systems approach to develop human technologies, lifestyles, and systems that can provide environmentally benign and high quality ways of life to all human beings presently and many generations in the future. The telecommunications industry is characterized by high innovation rates due to fast- changing technological landscape. As a result, the industry is associated with a wide range of sustainability challenges and risks. The industry has been revolutionizing at a rapid rate, especially in the recent decades. This is e videnced by widespread introduction of internet technology, introduction of mobile phones, and recent transition into the using of smart meters and smart phones which has contributed to the rise in the mobile data services (White and Garry 23). The sustainability risks and challenges in the telecommunications industry have been brought about by the following factors: the new technologies that are speedily changing customers’ expectations and requirements; the need for constantly modernizing infrastructure to keep pace with emerging expectations; increased outsourcing of services; increasing demand in mature markets; and fast technological and economic advancement in emerging markets (Schilling 28). Telecommunications industry is one of the biggest, if not the biggest industry in the world. It brings together numerous players who provide products and services that in one way or another facilitates transmission of information around the world. The industry is comprised of commu nications satellite operators, ICT service providers, mobile phone companies, telegraph companies, wireless carriers, internet service providers, telecommunications equipment vendors, and VolP companies among others. The largest company members of the

How computer technology can help the economy in China to improve lives Essay

How computer technology can help the economy in China to improve lives and standards of living - Essay Example The jobs that are being created in the China’s economy are low paying. The average monthly income of a Chinese manufacturing worker is $134 a month (Worldsalaries). The use of computers and information technology could help China and its people increase its standard of living. Technology allows for the creation of better paying jobs in the information technology field. This strategy is not limited to people that have a formal education in computer and information technology. The internet is a channel that human resource departments can use to hire employees in alternate work arrangements such as telecommuting. Telecommuting can be defined as the act of working from home rather than traveling back and forth to a workplace (Mass). Due to the terrain limitation of China which is about the same size as the United States, but with a population 22 times larger there is simply no more room to create jobs using traditional business models that require physical space. The Chinese econo my has to emphasize growth by expanding into the virtual economy. A country with a similar overpopulation problem that has taken advantage of information technology to achieve economic growth is India. Mass.gov. 2009. â€Å"Telecommuting† 8 December 2009.

Analysis of a Leader Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of a Leader - Research Paper Example Tutor Signature: Date: Introduction The following article includes the analysis of a well known business leader Bill Gates who is the Chairman, cofounder and chief software architect of Microsoft, which is among the most successful software company around the globe. The analysis starts with a brief about leader, leadership and the leadership theory which Bill Gates followed in his life. The discussion would include skills, traits, behavior, influence process and relevant aspect of the situation which made Bill Gates successful enough to be famous. The strength and weaknesses of Bill Gates are part of the analysis to give a clear insight of ups and downs in his career. Issues of ethical leadership have also been discussed. Leader and Leadership Leader may be defined as a person followed by others. He/ she are the one to lead thus motivating others to follow, while leadership is the process of influencing others to accomplish organizational goals. Hence, a leader is someone in the posi tion of leadership who motivates and inspires a team towards achievement of common goal. Analysis of the reasons why the leader was famous William Henry Gates III which is also commonly known to be as Bill Gates is an American entrepreneur and philanthropist born on October 28, 1955, in Seattle Washington. Bill started showing interest in programming at an early age while studying in Lakeside school. This is where Bill gates met Paul Allen who is the co founder of Microsoft. They together through technological innovation, aggressive competitive tactics and keen business strategy build â€Å"Microsoft†, world’s largest software company. Gates because of his interest in programming didn’t plan to study further and dropped out of Harvard to start a company. Bill Gate’s career story shows influence from various leadership theories namely task oriented leadership, autocratic style, laissez faire leadership etc (Bill Gates biography, 2012). Traits Since childho od Bill was intelligent, ambitious and competitive. He believes if you know how to apply your intelligence then you can achieve anything and everything. He was passionate about software, coding and technology. This passion made him the richest man in the world. Bill Gates was a risk bearer who dropped out of Harvard in order to allocate his full energy and time to Microsoft, a company he started with his school friend Paul Allen. He believes in continuous learning which makes him a great leader (Lesinski, 2008). Skills Bill Gates quotes his success to hard work. Since the beginning of his life he is a hard worker dedicating the entire night working on computer in his college days and then sleeping only for 6 hours when he started Microsoft. The entrepreneurship in Gates has kept him focused towards his goal. He knows managing his work well and is a creative person. He was always confident of hid dream of becoming successful. With focus on goals Bill Gates efficiently managed all are as of the company. Because of great convincing skills he has made lot of successful deals in his career, IBM one of them though (Strother, 2007). Behavior Bill Gates is a determined person. Whenever he starts something new he would continue doing that project and won’t start another unless done with the first one. Gates never stopped trying when he was in process of making new software’s. He’s full of courage and never hesitates in taking risk. Once when he was about to lose lot of profit from

Impact of Modern Digital Technologies Essay Example | Topics and Well Written Essays - 1750 words

Impact of Modern Digital Technologies - Essay Example However, modern digital technology has influenced it adopters and users both negatively and positively, considering that, the corporate world adopts technological advancement to improve quality of production and more so, efficiency and effectiveness in both production and communication. Digital Printing Industry The modern digital technology has revolutionized the printing industry from the ancient application of faded images and texts to come up with complete printed product. The printing industry has advanced technologically from the use of ancient dot matrix printers that were characterized with holes in a row, which fed the ream of printing papers to the digital printing. The old dot matrix printers were repeatedly accompanied by the challenge of jamming of printing papers. The impact of the modern digital technology in the printing industry is clearly depicted by the strikingly clear texts and images with the flexibility of a wide range of colors where digital printing can be ad vantageously used to display a wide range of products, ranging from photographs to marketing materials. Small companies and business entities in the printing industry are able to match up to the big names in the printing industry through the application of digital printing to come with less costly and high quality products. Big companies dominated the production of quality and large quantities of printing products at less costly products as compared to small business entities that had to incur huge costs to produce printing products of higher quality, thanks to the modern digital technology that has enabled them to compete fairly in the printing industry. Digital printing has replaced the making of photocopies that were of low quality and were not that clear enough for detailed representations. Adoption of digital printing can therefore be associated with the significant quality of printing and representation of detailed graphics. It has replaced the less quality printing products f rom the ordinary printing devices and photocopy machines, where the result could never achieve more quality that original copy. The old printing machines could never achieve much quality as the digital technology, since any slight depreciation in quality of the original copy was always highlighted by the printer. Digital technologies have the advantage of using original soft copy material unlike the physical hard copy whose quality can be compromised by handling complications such as creases, dust, and oil. However, companies operating within the printing industry have not fully embraced the digital printing technology, considering the rather huge costs involved in installing the digital printing devices. Large printing companies have been reluctant in installing newer printing devices that can produce large quantities at high speed. More over, in relation to huge costs incurred in installing high-speed digital printing devices, some companies in the industry generally have a slow p ace in innovation and adoption of new technologies other than the modern digital technology itself. Total digital printing represents two percent of the entire printing industry and it is projected to grow minimally in future, considering that there is limited modern digital printing equipment in the whole industry. Companies are reluctant to embrace digital printing technologies consideration the high capital costs incurred in

Jacksonian democrats Essay Example for Free

Jacksonian democrats Essay Thomas Jefferson was consistently inconsistent by switching from a strict constructionist view to a broad interpretation on the constitution to support his political views. Similarly, Jacksonian democrats occasionally altered their belief of being guardians of the political democracy, individual liberty, economic opportunity, and the Constitution to suit their purposes. President Andrew Jackson had several ways of ensuring political democracy thus he is regarded as a guardian of it. The spoils system is an example of Jackson stressing political democracy. According to Senator William Marcy the spoils system was acceptable since the benefits of winning should go to the winner. He supports this thought by saying, To the victor belongs the spoils. The spoils system allowed Jackson Old Hickory to rid his opponents of government jobs and award them to his supporters the Hickoryites. Another example of political democracy is rotation in office. Rotation in office is what Jackson utilized to incorporate the common man into a government role. Jackson believed that any man was capable of doing the job. Every man is as good as his neighbor, he declared, perhaps equally better. The inevitable dilemma that arises from Jacksons notion on political democracy is that illiterates, incompetents and crooks obtained positions of public trust. The result of this was Samuel Swartwout, the collector of customs at the port of New York, stole a million dollars from the government. Jackson, although he was a rich aristocrat at the time of his election, might have been influenced to raise the common man on a pedestal as a result of him having been born poor. One of his first acts as president was to invite the working class of America to his inaugural. The White house was only emptied upon a rumor that said spiked punch had been served on the lawns. As a result, the inaugural is often referred to as the inaugural brawl and Jackson being the leader of the common people was called, King Mob. This represented what Jackson emphasized and that was the importance of individual right. Jackson believed that it was unfair for power to be in the hands of an elite few. Therefore, he advocated the rights of the common man through his land policy. His land policy would allow people to expand  further into the west. The more obtainable land there was signified a higher electorate. Jacksons belief of rotation in office allowed average men to try their hand at government. Rotation in office is something which had been previously limited to the aristocratic elite since they were the only ones viewed as capable of managing the job. His success in achieving basic individual rights is shown in Doc. D. when Harriet Marineau, a British visitor to the United States reported that she had seen every man as an independent citizen and controversies of which the people were to be judges. However, the concept of individual liberty is not applied to minorities such as the blacks and Indians. This is seen in Document E. when Philip Hone, a New York City businessman describes riots in Eastern cities. The spirit of riot and subordination to the lawsappears to have been produced by hostility to the blacks and an indiscriminate persecution of all whose skins were darker than those of their enlightened fellow citizens. Document G also demonstrates that individual liberty was only directed towards whites. If individual liberty had been meant for all the Indians would not have been removed from their homeland. Further proof of whites against minorities is represented in Document A when George Henry Evans explains that all men are created equal, and allowed the rights of life liberty and the pursuit of happiness. Obviously, the Indians, immigrants and blacks were not granted these rights to individual freedom. Jackson was a guardian of the economy since he supported economic opportunities. To make sure that economic opportunities were achieved Jackson had to be anti big business. A big business tended to monopolize a certain part of the economy and not allow other businesses to expand and earn money. He wanted to ensure that the economy was not in the hands of a few rich men. In 1835 Jacksonian Roger Brooke Taney replaced Federalist John Marshall as Supreme Court judge. In 1837, a case known as Charles River Bridge versus Warren Bridge was about monopolies and charters. Two companies wanted to build bridges across the Charles River, but only one had a long standing charter. In the Marshall Court, the ruling would have been that the contract was stronger than the interests of anything else. But, under the  Jacksonians, it was ruled that the interests of the people were more important then any charter. Jackson viewed the bank as unconstitutional and undemocratic. In Document B Jackson describes the bank as incompatible with the Constitution he also says, The present Bank of the United States enjoys an exclusive privilege of bankingalmost a monopoly of the foreign and domestic exchange. Therefore, when Henry Clay proposes a bill to congress in 1832 that would recharter the bank four year before needed Jackson vetoes it. After this Jackson bleeds the bank dry by removing federal deposits and started placing surplus money in pet banks which were pro-Jackson banks. The nullification issue emerged due to the Tariff of Abominations which protected it us from European competition. It angered South Carolina since they had to buy expensive manufactured goods and had to sell crops on an unprotected market. As a result of the high tariff Britain does not purchase as many goods as it previously did. The south also feared the tariff as a possible foothold for later federalist interference with slavery in the southern states this was brought on by a the South Carolina Cxposition written by John Calhoun which stated that the federal government has a compact with the states and that the state conventions had the power to declare laws unconstitutional and states should nullify the tariff. The tariff of 1832 was null and void they undertook the necessary military preparations and threatened to secede from the union if the United states government came to collect the customs and duties by force. Jackson was furious because he was against nullification therefore he quietly prepared an army and passed the force bill which authorized the president to use the army and navy to collect fed tariff duties. Henry Clay, although a supporter of the tariff influenced the compromise tariff of 1833 which said that the tariff would be reduced by 10% over a period of 8 years. By 1842 it would be back at 20-25%.Through Jacksons aggressive reaction of South Carolina threatening to secede from the state we can see that Jackson believes in states rights. However, if he has to choose, the union comes before states rights. Being a guardian of the constitution means protecting many things at one time  since the constitution is basically a summary of the rights we possess. The rights that had to be protected were individual liberty, and economic opportunity among other things and the Jacksonians were not guardians of these rights. The time Jackson was president tends to be regarded as the Age of the Common Man. The reason as to why is that Jackson attempted to incorporate the common man into the current political economic situation. The type of common man that was favored by Jackson was a poor westerner who desired land, freedom of choice, and a say in politics. He succeeds in incorporating the common man into politics through Rotation in office and involving them in government rallies. However, the problem with improving the common man was that anyone else who would fall out of this category: women, slaves, Native Americans, wealthy, Easterners, Northerners, were often denied their own rights which is a direct violation of the constitution. (Doc D). The exempting of those who wouldnt fit the category of the common man, helped stress universal manhood suffrage. Jacksons personal view of the Bank of the United States was that it was unconstitutional. However, John Marshall had made it very clear in McCulloch vs. Maryland that the bank was constitutional. Jackson believed that preservation of the union preceded states rights. This was an unconstitutional view considering it was the states who had created the government. Therefore, if the government was stepping its rights the states could protest against the governments actions. The first amendment is violated in Document F when the U.S. Post office suppresses abolitionist mail into the South. The reason why this was done to keep the multitude from finding out which would have motivated many to become anti-slavery. The Jacksonians could be described as two-faced considering they were for the common man while being a part of the aristocratic elite. They attempted to promote economic opportunities by eliminating the Bank of the United States. The Panic of 1937 was a repercussion of removing the bank yet Jackson succeeded in his main effort. His main focus was retrieving power from Nicholas Biddle, the owner of the bank. The belief of Union preceding states was utilized to assert the power of the executive branch. Finally, Jacksonian democracy did allow more people to vote than ever before and made government more directly responsible to the people.

Literature Review: Motives for Travelling

Literature Review: Motives for Travelling 2.1 Introduction This chapter consists of three parts. First is introduction, next is literature reviews that review the critical points of previous researches including substantive finding as well as theoretical and methodological contributions to this similar topic. Lastly, a conclusion to this chapter. 2.2 Literature Review Research in the area of travel motives is important in understanding and predicting the factors that influence travel decision-making (Cha, S., McCleary, K.W. and Uysal, M., 1995). Motivation is theoretically viewed as ‘a state of need, a condition that serves as a driving force to display different kinds of behavior toward certain types of activities, developing preferences, arriving at some expected satisfactory outcome. (Backman, K.F. Backman, S.J., Uysal, M. and Sunshine, K.M.,1995) In particular, an understanding of motivation assist marketers efforts to achieve and satisfy individuals diverse desires and needs, key elements that influence the process of travelers decision-making (Crompton,J.L. and McKay S.L.,1997). Studies of motivation thus provide to predict travelers personal needs, expectations, achievements, or benefits sought (Formica,S. and Uysal, M.,1998). A brief review of travel motivation research (Table 1) published in three major tourism journals – Annals of Tourism Research, Tourism Management, and Journal of Travel Research – revealed that existing studies have covered a wide range of the spectrum, there are included the sociology of travel motivation as a stimulator of actual behavior (Dann 1977; Mansfeld 1992); travel motivation of different niche markets (Clift and Forrest 1999; Dunn Ross and Iso-Ahola 1991; Hsu, Cai, and Wong 2007; Maoz 2007; Qu and Ping 1999; Rittichainuwat 2008); the development or empirical test of travel motivation measurements (Crompton 1979; Dann 1981; Fodness 1994; Ryan and Glendon 1998); differences in motivation among tourists with varied nationality and cultural backgrounds (Kim and Prideaux 2005; Maoz 2007), number of visits (Lau and McKercher 2004), destinations and origins (Kozak 2002), sociodemographic characteristic (Jang and Wu 2006; Fleischer and Pizam 2002), or environmental a ttitude (Luo and Deng 2008). Authors Study Dann 1977 A sociological study of travel motivation, with a focus on the push dimension of motivation. Crompton 1979 The motivation for pleasure vacation. Seven motivation factors were identified through interviews. Dann 1981 Based on a literature review on travel motivation, seven approaches of motivation study were identified. The utilization of different terminologies was also discussed Dunn Ross and Iso-Ahola 1991 Motivation of sightseeing tourists in relation to their satisfaction Mansfeld 1992 The role of motivation in travel behavior and its complex nature Paul 1992 Travel motivation of Canadian ecotourists Parrinello 1993 Relationship between anticipation and motivation in postindustrial societies in the context of Western Europe Fodness 1994 A measurement scale was developed for leisure travel with 20 items. Lieux, weaver; and McCleary 1994 Benefit segmentation of senior tourists from the United States Gnoth 1997 Development of theoretical model on motivation and expectation formation Formica and Uysal 1998 Benefit segmentation of visitors to a cultural-historical event in Italy Ryan and Glendon 1998 The Leisure Motivation Scale was applied to tourism with British holidaymakers. An abbreviated version of holiday motivation scale with 14 items was developed. Waller and Lea 1998 Relationship between authenticity seeking and enjoyment. The knowledge dimension of motivation was found to mediate this relationship. Clift and Forrest 1999 The motivation of gay men in relation to the type of destinations they preferred in the context of the United Kingdom Qu and Ping 1999 Motivation of cruise selection in the context of Hong Kong Goossens 2000 The role of emotional component of travel motivation in stimulating actual travel behavior Fleischer and Pizam 2002 Relationship between motivation and Israeli senior travelers income and health Kozak 2002 Differences of motivation among tourists visiting different destinations and tourist from different countries visiting same destination with respondents from the United Kingdom and Germany Sirakaya, Uysal, and Yoshioka 2003 Benefits segmentation of Japanese tourists to Turkey Lau and McKercher Differences of travel motivation between first-time and repeat visitors to Hong Kong Kim and Prideaux 2005 A cross-cultural analysis on travel motivation to South Korea among five national tourist groups Pearce and Lee 2005 Further development of the Travel Career Ladder by introducing Travel Career Pattern (TCP). The relationship between previous experience and motivation was explored by TCP. Yoon and Uysal 2005 Causal relationship between push-pull motivations, satisfaction, and destination loyalty. Pull factors were found to negatively influence satisfaction. Jang and Wu 2006 Influences of sociodemographic factors, economic status, health status, and positive and negative effects on travel motivation among Taiwanese seniors Chang, wall, and Chu 2006 Benefits segmentation using the novelty seeking scale in the context of Taiwanese tourists to aboriginal attractions Nicolau and Mas 2006 Influences of travel distance and price on destination selection, with travel motivation as a moderator in the context of Spain Poria, Reichel, and Biran 2006 Relationship between perception of heritage as it is related to the tourists own heritage and motivation explored before the trip Snerpenger et al. 2006 Tourists and recreationist were comparing using Iso-Aholas motivation theory. The relationship between motivation and previous vacations was investigated. Swanson and Horridge 2006 Causal relationship between souvenir shopping and four motivational factors in the context of Southwestern United States Beh and Bruyere 2007 Benefits segmentation in the context of Kenya Hsu, Cai, and Wong 2007 A theoretical model of senior travel motivation in the context of China Maoz 2007 Travel motivation of Israeli backpackers, investigated in relation to national and cultural characteristics Luo and Deng 2008 Relationship between environmental attitude and nature-based tourism motivation Rittichainuwat 2008 Travel motivation to a tourism destination, using the disaster-hit beach resort in Phuket as an example. Comparison was made between domestic and inbound tourists, and between tourists of different ages and genders. Park and Yoon 2009 Benefit segmentation of rural tourism in the context of South Korea Table1. Brief Summary of Studies on Travel Motivation (Adopted from Cathy H.C. Hsu, Liping A. Cai and Mimi Li, 2009) Many researchers from different fields such as from sociology, anthropology, and psychology have investigated travel motivation since many years ago (Cohen, 1972; Dann, 1977; Crompton, 1979; Gnoth, 1997). Maslows hierarchical theory of motivation was one of the most applied in tourism literature (1970) and it was model as a pyramid whose base consists of the physiological needs, followed by higher levels of psychological needs and the need for self-actualization. Numerous tourism scholars have attempted to modify the model empirically, with the notable success by Pearce (1982), who projected a tourism motivation model that mirrors the model of Maslow, but free of prepotency assumption. Fulfilling Prestige Push Seeking Relaxation Factors Sightseeing Variety Gaining Knowledge Events and Activities Pull Adventure Factors History and Culture Easy Access and Affordable A review of past researches on tourist motivation indicates that the analysis of motivations based on the two dimensions of push and pull factors have been generally accepted (Yuan McDonald, 1990; Uysal Hagan, 1993). The concept behind push and pull dimension is that people travel because they are pushed by their own inner forces and pulled by the outer forces of destination attributes. Most of the push factors that are origin-related are intangible or intrinsic desires of the individual travelers. Pull factors, vice versa, are those that emerge because of the attractiveness of that particular destination, as the travelers perceive it. They include tangible resources and travelers perception and expectation such as benefit expectation, novelty and marketed image of the destination. A research model is then developing based on this theory at below diagram (adapted from Baloglu Uysal, 1996). Travel Motivation Crompton (1979) first sought to draw seven socio-psychological, or push motives such as escape, self-exploratory, relaxation, prestige, regression, kinship-enhancement, and social interaction) and two cultural, or pull motives that are novelty and education. The conceptual framework that he developed would giving impact the selection of a destination, and this approach implies that the destination can have some degree of influence on vacation behavior in meeting an aroused need. As Cromptons initial empirical effort, many studies have attempted to recognize push and pull motivational factors in different settings such as nationalities, destinations and events (Jang and Wu, 2006). Example incorporated Yuan and McDonalds (1990) study on motivations for overseas travel from four countries: Japan, France, West Germany and UK. While Uysal and Jurowski (1993) studied, the nature and extent of the reciprocal relationship between push and pull factors of motivations for pleasure travel with using data from the Canadian Tourism Attribute and Motivation Survey. Another study in Australia examined the nature and usefulness of the relationship between these two factors of motivation by utilizing canonical correlation analysis (Oh, H., M., Uysal, P. Weaver, 1995). Baloglu and Uysal (1996) claimed that the concept of product bundles is used to refer to the perceived significance of the interaction between push and pull items of motivation. This implies that certain reasons for travel may correspond to certain benefits that are to be valued and obtained at the destination spot. Based on the intrinsic and extrinsic motivations, as discussed above, the individual tourist builds their perceptions, and the perceptions can be differ from the true attributes of the product depending on how the individual receives and process information (Gartner, 1993; Dann, 1996; Baloglu and Brinberg, 1997). A general conclusion can be drawn that the personal motives or called push motives and the view of the characteristics of the tourism destination (pull motives) determine perceptions. These motives interact in dynamic and evolving context (Correia, 2000), and the tourist motivation is seen as a multidimensional concept that indicates tourist decision (McCabe, 200 0). As tourism paradigm is related to human beings and human nature, it is always a complex proposition to study why people travel and what they want to enjoy (Yoon and Uysal, 2005). In most studies, it is generally accepted that push and pull motivations have been primarily utilized in studies of tourist behavior. The discoveries and issues undoubtedly play a use role in attempting to understand a wide different of needs and wants that can drive and influence tourist behavior. Nevertheless, Yoon and Uysal (2005) said that the results and effects of the motivation studies of tourist behavior need more than an understanding of their needs and wants. In tourism destination management, it was generally agree that maximizing travel satisfaction is crucial for a successful business. The evaluation of the physical products of destination as well as the psychological interpretation of a destination product are important for human actions (Swan and Comb, 1976; Uysal and Noe, 2003), which could be further represented as a travel satisfaction and destination faithfulness. Both concepts can be examined within the context of a tourism system representing two major components of the market place, namely, demand (tourist) and supply (tourism attractions) which demand refers to motives (push factors) that sustain tourists desire while supple relates to destinations characteristics (pull factors) (Jurowski et al., 1996). Push and pull factors have generally been characterized to two separate decisions made at two separate period in time – one focusing on whether to go, the other on where to go. For instance, Dann (1981) noted that ‘once the trip has been decided upon, where to go, what to see or what to do (relating to the specific destinations) can be tackled and this make a conclude that, analytically, both logically and temporally, push factors precede pull factor. Although these two factors has been viewed as relating to two distinct decisions, several researchers have distinguished that they should not be viewed as operating entirely independent of each others. For example, it has suggested that people travel because they are pushed by their own intrinsic forces and simultaneously pulled by the extrinsic forces such as the destination and its attributes (Cha, McCleary, and Uysal 1995; Uysal and Jurowskil, 1994). However, Crompton (1979) argued, push factors ‘may be useful not only in explaining the initial arousal, energizing, or ‘push; to take a vacation, but may also have directive potential to direct the tourist toward a particular destination (p.412). Several empirical examinations of push and pull factors had been reported in the travel and tourism literature. Of the prior research that examined the students and/or spring break travel market (Butts, F.B., J. Salazar, K. Sapio, and D. Thomas, 1996; Field, 1999; Hobson and Josiam, 1992,1996; Hsu and Sung, 1996,1997; Sirakaya and McLellan, 1997), there have been no investigations of push forces and only a handful of attempts to study the pull factors influencing students destination choice decision. In another study, conducted by Hobson and Josiam (1992), students were asked to list their primary reason for choosing a spring break destination and most responses referred to the influence of friends and/or family living near or going to the destination, other reasons referred to destination-related attributes such as the destination having s spring break party reputation, warm weather, affordable pricing, quiet environment, good skiing, or good beaches. Another study, conducted by Butts et al. (1996), found that the reasons that most attractive students referred to s sunny climate, nature, a wide choice of accommodations, price of accommodations, the destinations nightlife reputation, and recommendations from others. In Sirakaya and McLellan (1997) study, they asked students to rate the importance of 56 attributes involved in selecting a spring break destination. Factor analysis was then used to reduce the 56 attributes to a set of 9 factors that labeled ‘local hospitality and services, ‘trip cost and convenience, ‘perceptions of a safe/secure environment, ‘change in daily life environment, ‘recreation and sporting activities, ‘entertainment and drinking opportunities, ‘personal and historical link, ‘cultural an shopping services, and ‘unusual and distant vacation spot. The most rated factor is local hospitality and services. However, this factor was made up of seven rather diverse attributes: climate, availability of beaches, good accommodations, large hotels, feeling welcomed, friendly residents, and good food. While these attributes may all be highly vital to visitors (thus explaining why they would load together on the same factor), one would expect that the basis of their importance would diverse considerably. It means each attribute may derive its importance or meaning from very different sources and the importance of a particular attribute may well be a function of multiple motivational forces. For example, beaches may be important to respondents because they manage to pay for opportunities for water-based recreation, getting a tan, and socializing with other tourists. Simple said, people may have multiple and possibly very diverse reasons for valuing the same attribute or pull factor. Psychographics have been recognized as being very meaningful and relevant (Shih, 1986) and very vital means to provide extra information beyond the demographic characteristics (Abbey, 1997). Abbey claimed that psychographic variables produce significant differences between groups of consumers, and these differences are larger than the differences produced by the demographic profiles, thus, psychographics are more useful (Mayo, 1975) than demographics in describing consumers because they better differentiate between them (Ryel Grasse, 1991). Various researchers have utilized psychographic data in their studies such as Shih (1986) used values, attitudes, and lifestyles (VALS) to assess whether personal values affect the selection of Pennsylvania as a holiday destination. Pizam and Calantone (1987) used abundant value scales and reported that travel behavior was determined by a persons general and vacation-specific lifestyle. Menzes and Chandra (1989) used the personality trait descriptors to profile the U.S. tourists visiting far-away destinations in the Far East and compared them with other overseas destination segments. Kassarjian (1971) used the personality concept to clarify consumer product and media choice, risk taken, and persuasibility. Rokeach (1979) give a definition to values as ‘beliefs about desirable goals and modes of conduct'(p.41). Values are criteria that people use to direct their behavior, evaluate, and judge themselves and others, come to a decision what is worth believing in and doing and it also determine social behavior (Rokeach, 1979). Rokeach (1973) argued that the differences in peoples cultural values determine differences in their behavior because values determine cultural differences in thinking, activities, attitudes, motivations, and human needs. It said that values control behavioral variables that interact with and influence each other. For example, values of visitors provide an indication of the visitors personality (Pitts Woodside, 1986), values represent a alternate for personality traits (Dhalla Mahatto, 1976; Howard, 1977). Values manipulate peoples motivations (Bailey, 1991). Values are mainly useful in the assessment of the customers motivation (Dichter, 1984; Munson, 1984). They are a means to better understand consumer motivations (Henry, 1976; Kahle, 91984; Leesig, 1976; Vinson, Scott, Lamont, 1977) because it allow marketers to better understand the individuals motives in making travel decisions (Pitts Woodside, 1986). Pitts and Woodside (1986) claimed that travel motivation is directly influence by peoples values. For example, the motivation to travel to New Zealand to experience challenge and adventure or to spend a quiet vacation close to origin places is determine by travelers values. Values also symbolize the preferences for actions (Kluckhohn Strodtbeck, 1951). Value profiles allow for differentiating between those who participate in particular travel-related activity behavior (Pitts Woodside, 1986). It also appears to determine peoples lifestyle (Dhalla Mahatto, 1976; Howard, 1977). Mitchell (1983) used a VALS (value-lifestyle) typology to separate Americans into nine different lifestyle types, which were further group in four categories based on their values, each of these groups with different travel habits. The importance of the personality characteristics of the individual, in combination with other psychographic factors was stressed (Plog, 1974). Plog (1991) reported that personality determines destination travel patterns and also travelers motivation as well as activities. Allocentric travelers tend to travel to unfamiliar and unique destination such as China and Africa; they are active, independent, motivated by novelty, discovery, and meeting with new people, and focus on varied activities. Psychocentric travelers tend to visit familiar and well-established locations such as Hawaii; they are less active, prefer to travel in groups, and participate in common activities (Plog, 1972). Leisure-oriented traveler were more intrinsically motivated (e.g., by doing things for their own sake, obtaining purely internal rewards only) than those who were extrinsically motivated (e.g., by money or social approval) (Ingham, 1986). Intrinsically motivated individual also could cope better with stressful life events and activities (Maddi Kobasa, 1981). Personality found to be a major determinant of preferences for activities as well. In a study of high school student activity participation, Howard (1976) acknowledged a high correlation between personality measures and preferences for leisure activities. Eysenck (1976, 1981) found that extroverts and introverts engaged in different activities. Extroverts is those who needed to have people around them, easygoing, liked socializing and preferred highly social activities such as parties while introverts who tended to be shy and cautions preferred a well-ordered lifestyle, avoided social activities and excitement. Besides, it was noted that individuals who sought sensation spent more time engaged in highly stimulating and risky activities than those who did not seek sensation (Zuckerman, 1979). Plog (1991) reported that the energy (high energy) and lethargy (low energy) level determines various activities levels between tourists Iso-Ahola (1980) argued that the relationship between motivation and activities was affected by different social environment as well as social influences. For example, low correlations between motivation and the degree and extent of activity were found. This might be due to a number of problems such as the lack of specifications of the distinct activities in surveys, the respondents lack of time or finance to participate in activities, lack of the facilities available (Ruskin Shamir, 1984), information about activities, perceived incompetence, or sociocultural constraints (Iso-Ahola Mannell, 1985). An individuals lifestyle is made up of a pattern of daily routine activities (Roberts, 1978). Some lifestyles are characterized by a numerous of activities; others are specialized and limited to a few favored activities. Person lifestyles were represented by the most popular activities (Glyptis, 1981). A number of contrasting lifestyles based on peoples activities patterns had been notable (Glyptis, 1981). Differences in lifestyle were found between foreign and domestic travelers (Woodside Pitts, 1976), visitors and non-visitors to national parks (Mayo, 1975), tourists to Massachusetts (Schewe Calantone, 1978) and in history-oriented and non-history-oriented travelers (Solomon George, 1977). Every segment had different travel motivations and preferences for vacation activities. Distinct vacation styles were identifying for various groups of vacationers such as Goodrich (1978) identified different vacation lifestyles for four groups of holidaymakers. For example, passive entertainment, active sports, outdoor types, and historical and cultural interests – each of it with different interests and preferences for vacation activities. Crask (1981) identified differences in five vacation segments such as rest and relaxation vacationers, sightseers, cost conscious/ attraction-oriented, sports enthusiasts, and campers which all with distinct vacation interests, motivation, and preferences for activities. Shih (1986) who reported different lifestyles for three major segments such as belongers, achievers, and societal conscious – each with different interests and criteria when selecting vacation destination. Another study is Zins (1999) which identified nine different vacation styles for distinct psychographic profiles of travelers (sightseeing tourist, family escapist, carefree wellness tourist, comfort seeker, demanding pleasure traveler, cultural interactionist, ambience seeker, relax-in-safety tourist, and nature-loving vacationer) with each of them obtained different preferences for vacation activities. Gonzalez and Bell (2002) explained that lifestyle permitted greater knowledge of variables in influencing travel behavior. The study conducted in Spain manage to identify five tourist lifestyle – ‘Home Loving, ‘Idealistic, ‘Autonomous, ‘Hedonistic, and ‘Conservative. ‘Home Loving generally focused on family life, they preferred to have a vacation accompanied by their families, and domestic destinations are the most frequent for a vacation destination. ‘Idealistic is the group who enjoy music, sport, theatre or outdoor activities and they does not spend much money on accommodation and is fond of country villages. Meanwhile, for ‘Autonomous, they view success as fundamentally linked with individual freedom and independence and places great emphasis on enjoying life and are not attracted to cultural activities. They spend their holiday time using low-priced accommodation and favor city destinations. The ‘Hedonistic segment consists of individual that attracted to pleasure and tends to travel in the company of friends and they are those people attracted to newly arrived products or services on the market. Lastly, ‘Conservative is a home-loving segment, they focuses on the wellbeing of their family. They are attracted to traditional domestic seaside destinations. Hawes (1988) conducted a study of travel-related lifestyle that was base on an age-specific (demography) study. It was focusing on older women. Factor analysis result, showed three major underlying dimension within this group travel, which were labeled as ‘traveler, ‘laid back and ‘dreamer. The traveler focus on vacation travel orientation and is generally associated with singleness or small household size, activeness, acceptance or liking of excitement and uncertainty, higher income and education. The ‘laid back indicates an acceptance of vacation travel but essentially of the domestic, unexciting, unhurried, quite and relaxing, more concerned with indebtedness and less affluent. The ‘dreamer reflects an orientation in vicarious thrills and wishing or dreaming substitute for the real thing and television was found to be their main resource of information for travel decision. Nicolau and Mas (2004) find that personal characteristics such as personal restrictions and socio-demographic and psychographic characteristics relate to the holiday decisions of going on holiday, chosen destination, foreign holidays and multi-destination holidays. A number of studies investigate constraints on travel behavior that arguably differ from general leisure behavior in many ways, such as cost, commitment and durations. It was said that constraints and facilitators operate differently in influencing travel intention and choice. Age is an extremely important travel constraint and Romsa and Blenman (1989) study the vacation patterns of elderly Germans, and Teaff and Turpin (1996) study the older Americans travel behavior. They both agreed that the taking of vacations declines with age. Socio-economic, physical, psychological, and physiological (age related) constraints play an important position in the underlying processes related to the behavior of elderly vacationer (Romsa et al., 1989). The choices of vacation destination and holiday activities are constrained by the physical situation of seniors. Intergenerational effects also probable operate to impact on the travel of these older persons. Nevertheless, Teaff and Turpin (1996) find that older Americans travel more frequently and longer distances, stay away longer, and rely more on travel agents than other segments of the people. Some evidence, though, shows that travelers take longer vacations after age of retirement. Retirees are significantly more likely to be constrained by disability, perception of age, physical energy, and health conditions. The family cycle is also a important constraint to travel choice behavior. In a study of the family life cycle (FLC) of German travelers, Opperman (1995) argued that FLC affects travel patterns considerably. There are many aspects of the tourists travel pattern relate to the stages of their family life cycle. Destination choice, transportation and usage of accommodation relate to differences in economic status and in discretionary income available for travelling. Lifetime experience, choices of accommodation and destination differ according to age stage. Travel purpose and especially the travel season were influenced by the family life cycle. Children have been traveled as an influence on family travel decision such as in Nickerson and Jurowski (2001) study the influences of children on vacation travel patterns that provide a perspective about planning and development with a view to increasing child satisfaction at the destination. Gilber and Hudson (2000) see life cycle as a useful conceptual and analytical framework to investigate the experience of leisure constraints. Many life cycle issues contribute to personal ecology research and researchers concluded that different people do not experience constraints in the similar way. McGehee, N., Loker-Murphy,L. and Uysal, M. (1996) investigate the Australian international pleasure market with used gender and other demographic factors such as marital status, age, education, occupation and income to analyze travel motivation and travel patterns, finding that Australia women and men are motivated differently in their pleasure travel experience. Meric and Hunt (1998) find eco-tourists tend to be middle-aged and have higher education and income levels to reveals the general and specific activity preferences of them. It is likely that selected demographics can act as a determinant of travel preferences, possibly influencing preferred activities and their demographics can act as a constraint on travel intention and behavior. Mayo and Jarvis (1981) claimed out that, ‘a common denominator that probably underlies all forms of leisure travel is the need for variety. Well-adjusted individuals need a balance of consistency and complexity in their lives by seeking consistency in certain domains of experience and complexity in others, consistency theory explains that ‘people, expecting a particular thing to happen, do not want to be confronted by something unexpected'(Mayo and Jarvis, 1981). On the other hand, complexity theory states that ‘novelty, unexpectedness, change, and unpredictability are pursued because they are inherently satisfying (Mayo and Jarvis, 1981). They also stated that travel allows people to escape from the boredom of ‘consistency and tension allows us to experience ‘complexity of novelty, change, and unpredictability. Correspondingly, Iso-Ahola (1980) noted that people search for different levels of stimulation; they avoid either over stimulation (mental and physical fatigue) or boredom (too little stimulation. He claimed that leisure needs change during the life span and across place and social company and that, individuals do not have numerous leisure needs in mind and do not rationalize specific cause of participation if their involvement is intrinsically motivated. Besides, it is important of participants feelings of self-determination and competence to ensure satisfaction (Iso-Ahola, 1980). Two types of motivations are: 1) physiological motivations stemming from biological needs, such as food, waste elimination and water, and 2) psychological, motivations

Portrayal of Native Americans in Film Essay -- Native American Stereot

When Columbus first set foot in the New World, he believed that he had arrived in the islands just off the coast of Cipango, known today as China. Thinking this, he called the people that he met Indians, as they lived on the islands that he falsely believed were the Indies. The term Indian spread back to Europe, as did the term Indies, and to this day, Native Americans are known as Indians, and the Caribbean islands are referred to as the West Indies. The Indians populated a much greater area than Columbus could have imagined, covering the land of two Continents. The Native people of these lands, known already by a term in their languages that roughly meant "the people", were now thrown into one large group called Indians, which stretched nearly pole to pole. The Indians were an invented people. The place they inhabited was not the Indies, and their culture varied from tribe to tribe. The Indian in film is also an invented population of people. No distinction between reality and the imagination are made in these movies. The portrayal of the Native American, and the Native American ways of life were displayed incorrectly in film, and warped the image of the Native American in the eyes of all Americans, especially their descendants. The movies studied vary, from those dealing with Columbus' first encounter with these fascinating people, up through to the end of the 19th century. The films viewed include: 1492 (1992), Christopher Columbus (1985), Christopher Columbus: The Discovery (1992), The Last of The Mohicans (1992), Apache (1954), Dances With Wolves (1990), Crazy Horse (1996), A Man Called Horse (1970), A Man Called Horse III (1982), Soldier Blue (1970), Buffalo Bill and The Indians (1976), and Black Robe (1991). Th... ... L. Native American Images and Stereotypes. 1996. http://www.millersv.edu/~columbus/search/papers/garner ~1.html Internet Movie Database. http://www.imdb.com Last of the Mohicans, The. Dir. Michael Mann. With Daniel Day-Lewis and Madeline Stowe. 20th Century Fox. 1992. 122 min. Mission, The. Dir. Roland Joffe. With Jeremy Irons and Robert Deniro. Warner. 1986. 125 min. Pathfinder, The. Dir. Donald Shabib. With Kevin Dillon and Graham Greene. Leather Stocking. 1996. 84 min. Soldier Blue. Dir. Ralph Nelson. With Candice Bergen and Peter Strauss. AVCO. 1970. 114 min. Spence, Lewis. Myths and Legends of the North American Indians. London: George G. Harrap & Company, 1914. Tecumseh. Dir. Larry Elikann. With Jesse Borrego. 1995. Wilson, Samuel M. Hispaniola: Caribbean Chiefdoms in the Age of Columbus. Tuscaloosa: University of Alabama Press,1990. Portrayal of Native Americans in Film Essay -- Native American Stereot When Columbus first set foot in the New World, he believed that he had arrived in the islands just off the coast of Cipango, known today as China. Thinking this, he called the people that he met Indians, as they lived on the islands that he falsely believed were the Indies. The term Indian spread back to Europe, as did the term Indies, and to this day, Native Americans are known as Indians, and the Caribbean islands are referred to as the West Indies. The Indians populated a much greater area than Columbus could have imagined, covering the land of two Continents. The Native people of these lands, known already by a term in their languages that roughly meant "the people", were now thrown into one large group called Indians, which stretched nearly pole to pole. The Indians were an invented people. The place they inhabited was not the Indies, and their culture varied from tribe to tribe. The Indian in film is also an invented population of people. No distinction between reality and the imagination are made in these movies. The portrayal of the Native American, and the Native American ways of life were displayed incorrectly in film, and warped the image of the Native American in the eyes of all Americans, especially their descendants. The movies studied vary, from those dealing with Columbus' first encounter with these fascinating people, up through to the end of the 19th century. The films viewed include: 1492 (1992), Christopher Columbus (1985), Christopher Columbus: The Discovery (1992), The Last of The Mohicans (1992), Apache (1954), Dances With Wolves (1990), Crazy Horse (1996), A Man Called Horse (1970), A Man Called Horse III (1982), Soldier Blue (1970), Buffalo Bill and The Indians (1976), and Black Robe (1991). Th... ... L. Native American Images and Stereotypes. 1996. http://www.millersv.edu/~columbus/search/papers/garner ~1.html Internet Movie Database. http://www.imdb.com Last of the Mohicans, The. Dir. Michael Mann. With Daniel Day-Lewis and Madeline Stowe. 20th Century Fox. 1992. 122 min. Mission, The. Dir. Roland Joffe. With Jeremy Irons and Robert Deniro. Warner. 1986. 125 min. Pathfinder, The. Dir. Donald Shabib. With Kevin Dillon and Graham Greene. Leather Stocking. 1996. 84 min. Soldier Blue. Dir. Ralph Nelson. With Candice Bergen and Peter Strauss. AVCO. 1970. 114 min. Spence, Lewis. Myths and Legends of the North American Indians. London: George G. Harrap & Company, 1914. Tecumseh. Dir. Larry Elikann. With Jesse Borrego. 1995. Wilson, Samuel M. Hispaniola: Caribbean Chiefdoms in the Age of Columbus. Tuscaloosa: University of Alabama Press,1990.

Philosophy as a Contributor to Well-Being :: Paideia Philosophers Essays

Philosophy as a Contributor to Well-Being ABSTRACT: In this essay, I sketch five complementary arenas of concern are set forth as candidates for a cogent contemporary theory of paideia. First, a searching, goal setting form of reflection is central to paideia today even as it was in Hellenistic times. A second contributor to paideia is critical reflection. But, third, reasoning is also connected to embodied activity through feeling. Thus, sensitivity to existential meaning helps people determine what they really want and believe, and it also joins them to the persons, things, and events that matter most to them. Fourth, use of the moral point of view safeguards individuals against wallowing in mere self-indulgence heedless of the welfare of others or of the world as a whole. Finally, only by being open to the complex challenges of the world can a person be receptive to the mysterious dimension of life and discern ultimate priorities. I claim that persons guiding themselves by the five-leveled notion of paideia articulated he re will again experience the power of philosophy to confer well-being upon themselves and the world. The main theme of the Twentieth World Congress of Philosophy, "Paideia: Philosophy Educating Humanity," challenges philosophers to assess what impact philosophy is having and should be having in the world today. The use in the title of the classical term paideia suggests that conference organizers believe that philosophy should have both an beneficial and a broad impact. For implicit in the notion of paideia is the idea that philosophy is a boon bestowing enterprise; in enlightening persons, it improves their well-being. The breadth of impact is suggested by this definition of paideia from Webster's Third New International Dictionary: "The training of the physical and mental faculties in such a way as to produce a broad enlightened mature outlook harmoniously combined with maximum cultural development." I submit that this classical notion remains a worthy ideal expressive of the gifts philosophy can bring humanity. Paideia is cognate to notions of education found in Asian philosophy. Philosophy practiced in the spirit of paideia can indeed be a contributor to human well-being. However, the world today is a vastly different place than the classical world in which the notion of paideia took root. A challenge facing any interpreter of paideia now is to locate considerations which have arisen in the course of philosophical history which deserve to be incorporated into a contemporary theory of paideia.

How E.E. Cummings uses form in his poems Essay

Form is an integral part of poetry. The form used by E. E. Cummings is quite unique, and is different in each of his poems. His poems, â€Å"nobody loses all the time,† â€Å"pity this busy monster,manunkind,† and â€Å"r-p-o-p-h-e-s-s-a-g-r† illustrate this fact. The poem, â€Å"nobody loses all the time† is a good representation of Cummings’ work, written in no traditional form. It is 37 lines long, divided into six stanzas of six lines each, and one line standing alone at the end. This poem is unique in that it does not contain any punctuation other than apostrophes and parentheses. Cummings does not follow the traditional practice of capitalizing the first word of each line, either. In fact, the capitalization in this poem is quite unusual. Cummings does not have sentences, since there is no punctuation, so almost all of the words are written in lower-case. He does not even capitalize the word ‘I.’ He capitalizes only the proper nouns â€Å"Uncle Sol,† â€Å"Victor Victrola,† â€Å"Missouri† and â€Å"McCann,† as well as the words in line five, â€Å"He Was a Diver on Xmas Eve like Hell Itself.† Written in open form, this poem has a very conversational tone. The lines vary in length, showing no pattern, and there is no consistent meter. The number of accents and syllables per line varies throughout the poem as well, and all of this poem’s lines are enjambed except the last. Another interesting characteristic of this poem is that it contains no clear caesurae, or pauses within a line, as it lacks punctuation. The reader can only estimate where caesurae should be. Finally, the poem has no rhyme scheme, or rhyme of any kind. These characteristics all aid in giving this poem its conversational tone, and makes it very different from his poem, â€Å"pity this busy monster,manunkind.† Unlike the previous poem, â€Å"pity this busy monster,manunkind† is written in a very specific form. It is fourteen lines long, and written in blank verse– iambic pentameter with no end rhyme. This particular poem has no internal rhyme in it, either. Like others written in blank verse, this poem contains what are called verse paragraphs. These are stanzas containing varying numbers of lines. In this poem, there are seven of these verse paragraphs, with one, two, three, two, one, three, and two lines, respectively. Cummings does manage to stray slightly away from the restrictions of iambic  pentameter by using metrical substitution. Throughout the poem, a handful of trochees, as well as pyrrhics, can be found. In another digression from tradition, this poem does not have capitalization at the beginning of each line, only at the beginning of each sentence. On a similar note, only two of the poem’s lines–two and fourteen–are end-stopped. This makes for many other pauses, found within the lines of the poem. Caesurae are present in lines one, two, six, eight, nine, ten, twelve, thirteen, and fourteen. Overall, for E. E. Cummings, this poem is very structured–unlike some others he has written. The poem â€Å"r-p-o-p-h-e-s-s-a-g-r† is unique, to say the least. Seen written on a piece of paper, this poem looks like a hand in a scrabble game. Comparing this poem to most other poetry is like comparing a Pablo Picasso painting to a Leonardo da Vinci. This poem is in no way written in any traditional form. It is composed of fifteen lines, and has only one stanza. The fifteen lines of this poem are indented in eight different ways, with no apparent pattern of indentation. Spacing between ‘words’ within the lines also varies throughout the poem. Those words, are barely decipherable at first glance, and with seemingly haphazard placement of punctuation and use of capitalization, this poem can be easily mistaken for a meaningless jumble of characters. It has no meter and it has no rhyme. One might say that this poem must not be a poem at all, but through careful scrutiny, a reader can see that this jumble of letters and symbols does, in fact say something. This poem revolves around the letters in its title: r, p, o, p, h, e, s, s, a, g and r. These letters are seen together four times throughout the poem, only arranged in different orders and with different capitalization. By the last line of the poem, and the fourth time the letters appear, they spell the word grasshopper. The third time the letters appear, they are set up so that every other letter is capitalized, with the lower-case letters being the first six of the word, and the capitals being the last five (â€Å"gRrEaPsPhOs†). The second time the letters appear, they are written as â€Å"PPEGORHRASS,† not significantly altered from the original â€Å"r-p-o-p-h-e-s-s-a-g-r.† The other words of the poem are a puzzle as well. Only the words ‘who’ and ‘to’ are written as simple as they are written here. In line three, the words ‘as,’ ‘we,’ and ‘look,’ are written as â€Å"a ) sw (e loo )k.† In line four, the words ‘up’ and ‘now’ can be drawn out of â€Å"upnowgath.† Two other words, ‘become’ and a word that Cummings himself probably invented, ‘rearrangingly,’ are intertwined as â€Å"rea(be)rran(com)gi(e)ngly† in line fourteen. Within the parentheses are fragments of one word, and outside of the parentheses are fragments of the other. All of the other words of this poem are split up between two or more lines. Altogether, there are fifteen to sixteen words in this poem, and there are a number of different conclusions that can be drawn from the form they take. One conclusion could be that the poem reads, ‘r-p-o-p-h-e-s-s-a-g-r who as we look up, now gathering into PPEGORHRASS, he leaps, arriving at gRrEaPsPhOs, to rearrangingly become grasshopper.’ Another conclusion could be that E. E. Cummings used form in a way that only he could ever duplicate. Form, in many different varieties, is found in all poetry. E. E. Cummings poetry, though often atypical, and sometimes downright peculiar, is a perfect example of that.

Managing Pibrex Russia Essay

Pibrex, a European leader in the production and development of polymers, faces the loss of its three Russian subsidiaries. This threat stems from issues encountered after entering the region in 1992 and then being hit with the Russian financial crisis of August 1998. As result, a steering committee comprised of three senior managers from Pibrex Region Europe North (PREN) exercised many anti-crisis initiatives including assigning newly appointed financial controller Elena Michailova with the task of auditing all three Pibrex Russian subsidiaries. Upon completion of Michailova’s audit, she has discovered that it is the combination of remaining issues from the reduction period and the Russian financial crisis that threaten the existence of Pibrex’s existence in Russia. The steering committee’s ultimate goal is to resolve these issues to ensure survival of the Russian subsidiaries and breaking financially even in the near future. Issues Short term 1. Lack of an integrated operating system and task redundancy across departments 2. Large differences in wages between managers, sales, marketing, and production workers 3. Very little communication between management and subordinates 4. Poor working conditions Long term 1. In the plant there is a lack of order and financial control 2. Contention between staff and management 3. Bad management and employee relations 4. Outdated facilities Analysis Let us use the five why’s method of analysis to find the root cause: 1. Why is Pibrex in danger of losing its Russian subsidiaries? Pibrex is in danger of losing its Russian subsidiaries because of unresolved issues lingering after the reduction period and the Russian financial crisis. 2. Why were these issues left unresolved? The issues were never resolved by previous management. 3. Why were these issues never resolved by previous management? Managers were distant and many times unaware of issues within the organization. 4. Why were managers distant and unaware? There was a lack of communication and operational control for the management of Pibrex Russia. 5. Why was there was a lack of communication and operational control for the management of Pibrex Russia? Pibrex used a decentralized structure worldwide. This structure was complicated and Russians did not easily adapt to it. Pibrex Region Europe North had many other subsidiaries besides Russia therefore issues in the Russian subsidiaries were often over looked. This limited progress and denied proper management of Pibrex Russia. The root cause of Pibrex being in danger of losing is Russian subsidiaries is the use of a decentralized structure. Alternatives 1. Go to a much more centralized structure that the Russians are more accustomed to 2. Restructure management my replacing all managers 3. PREN would focus more on the Russian subsidiaries 4. Drop all Russian subsidiaries and disperse production duties among other subsidiaries in PREN Criteria 1. Financial losses from the Russian subsidiaries must stop 2. Management should be more accessible and properly trained 3. Communication between managers and subordinates is key 4. Improve workforce morale 5. Increase efficiency Decision Pibrex needs Elena Michailova to take the job of financial and managing director of Pibrex KZ. I believe that her taking on both positions is the only scenario where Pibrex can keep the Russian subsidiaries and eventually make them profitable again. Michailova has seen the issues and identified them through her audit. There is no one else more qualified than her to take on these two positions. She also happens to be Russian a unlike her predecessor. This should help greatly in resolving the tense relationship with the workers and management. With her experience and a well thought out restructuring plan, I have the up most confidence that the Russian  subsidiaries can be saved. Programming the Decision Elena Michailova as the experience, all she needs is a solid restructuring plan. The short term issues should be addressed immediately. Finances will be tight at first so she might have to think outside of the box to be able resolve some of these issues. For instance, if the budget will not allow for a new integrated operating system she might have to find a better way of communication to cut down on task redundancy and revenue loss due to missed deliveries. Michailova will also have to decide if she can make the decentralized management work in Russia. If she can get the Russians to adapt to the concept it might be beneficial. Decentralized management makes access to excellent expertise but if the Russians cannot adapt then it might be more productive to have a more centralized form of management for them. She will also have to deal with the financial crisis. This might mean more layoffs to cut costs. It will definitely mean making production more effective. The subsidiaries will no t survive in this financial climate if it cannot find ways to save money and make a profit.

Jeanne-Marie LePrince de Beaumont’s “Beauty and the Beast”

Jeanne-Marie LePrince de Beaumont’s â€Å"Beauty and the Beast† is focused on the love of a daughter for her father however that eventually ends with a reward of getting married to a beautiful prince. While Jean Cocteau’s 1946 film version focuses more on the romantic attitude and relations between the Beauty and the Beast. Jean Cocteau’s film Beauty and the Beast is based on the text version of Jeanne-Marie LePrince de Beaumont’s â€Å"Beauty and the Beast†. Though Cocteau’s film version give somewhat touching view. The film version of Cocteau mirrors the 17th century settings and the themes of a typical fairy tale.On one side there are evil sisters of the beauty (good hearted youngest daughter) and on the other side a wicked man wanting to marry the beauty. In the film he created a fantastical frame of mind. The castle of the Beast is not on the earth hence, Belle is shown floating in the air while reaching the castle. Cocteauâ€℠¢s movie creates an imaginary and dream-world by making the progress of the movie in slow motion. Different scenes especially when Belle moves to castle are in slow-motion gives view of a majestic world. The acting and characters in the film are remarkable.With terrific dialogues it gives the magical perfection to the film with lost love, admiration, sense of duty, sacrifice and romantic feelings. Of course, as written text we can only read the story and imagine what is being said but with film version it is quite different to view. The film version shows all the scenes and dialogues in real environment. The camera settings are such that can add to the fantasy. The shots and scenes at the castle are made very graceful. As compared to the written text version we cannot get the exact view of the settings.What we get from reading the literature of Jeanne-Marie’s story our focus in on the themes and endings. However, Cocteau’s film version gives details of each and every s cene; in addition, actor’s acting and background settings, and dialogues diverges the thoughts of the viewers from the real focus of the story. The audience of the movie may get involved with the imaginary scenes and dialogues. The film version by Cocteau shows the interaction of the Belle and the Beast more precisely. The literature of Jeanne-Marie was interpreted as the love of the daughter for her father.She went to Beast castle not with the hope of falling in love but only to save her father’s life. She was ready to give away her life in place of her father. However, she got a beautiful prince in return while her father is also saved. The film of Cocteau is more focused on the romantic relations between the beauty and the beast. She’s being unaware that the Beast is the prince, falls in love with him because his kind attitude and gentleness. Soon discovers him to be the prince both got married and lives a happy life while the evil sisters get their punishmen t for being too mean and wickedness.Conclusion The Beast is actually a very beautiful prince who showed up to the Belle at the very last moment. Though the film version was superficially a different one, it easily discriminates the reality from fantasy. Both the fairy tale and film version are similar in many cases but different at many contexts. However, the film version is based on the text of Jeanne-Marrie has some remarkable scenes and cinematography not present in written text. References Jeanne-Marrie. Beauty and the Beast. Retrieved form http://www. pitt. edu/~dash/beauty. html