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[pic] In incomplete satisfaction Of BACHELOR OF BUSINESS ADMINISTRATION [pic] Submitted to: Submitted by: SWARNITA SRIVASTAVA bb Asst Professor BBA 4sem Roll no SUN INSTITUTE OF MANAGEMENT and TECHNOLOGY 7 Km,Milestone Bareilly Road NH-24, Haji Nagla,Shahjahanpur (U. P) [pic] DECLARATIONI, ANJU MISHRA , thusly proclaim that the work titled Comparative Analysis of Employee's point of view towards â€Å"COMPARATIVE STUDY OF LG AND VIEDOCON AIR CONDITIONERS† epitomized in this report has been completed by me as a unique work. I proclaim that no piece of it has been submitted for any level of any organization already. Date: 30 APIRL, 2013 Acknowledgment I might want to accept this open door to offer my profound thanks to each one of the individuals who, legitimately or by implication made this undertaking conceivable. I have impressive assistance and backing in making this venture report a reality from numerous people.I might want to express gratitude toward Mr. ABHIJEET MISHRA, S IMT,SHAHJAHANPUR whose attempt for flawlessness, under fatigable enthusiasm, development and dynamism contributed in a major route in finishing this undertaking. This work is the impression of his idea, thoughts, idea or more the entirety of his humble exertion. Introduction This is the undertaking about profiling the brand character of climate control system brands. The undertaking includes the investigation of the entire Air Conditioner showcase. In this examination we have considered the two of the significant players in AC that is LG, Videocon.The report incorporated the study of the customer’s of these specific brands and afterward dissecting what sort of their clients are, the brand targets which fragment of the clients, the customer’s age gathering, pay gathering, their instruction level. Indian Consumer durables showcase used to be commanded by hardly any residential players like Godrej, Samsung, Hitachi Voltas and Kalvinator. Be that as it may, post advancemen t much remote organization have gone into Indian market ousting the Indian player and commanding Indian market the significant classes in the market AIR CONDTIONERS CONTENT 1. Presentation †¢ COMPANY PROFILE KNOWLEDGE ABOUT COMPANY †¢ OBJECTIVE OF THE SURVEY 2. RESEARCH METHODOLOGY †¢ COLLECTION OF DATA †¢ QUESTIONNAIER 3. Information ANALYSIS AND INTERPRETATION 4. End 5. FINDING AND SUGGESSION 6. Book reference RESEARCH OBJECTIVES ? To distinguish the two significant player of AC showcase and their piece of the pie, items and the players inside this portion. ? We Have taken the significant rivals in AC section as LG, Videocon, and did a top to bottom correlation of the equivalent on specific parameters, which will be ? characterized in the proper way of the proposition. ? To find out potential market and rivalry. Find out the purchaser inclinations and fulfillment factor ? To feature the view of the customers for the Air Conditioners. ? To do the brand profiling . ? To know the character characteristics, likings of the clients for singular brands. ? To know which client lean toward which brand. ? For what reason do they buy this brand as it were? ? How does this brand matches to their character. ? Which brand targets or is preferred by the clients of which age bunch ? Which brand is moderate by which pay gathering. ? Would the clients like to repurchase this brand? On the off chance that indeed, at that point why so. What are the qualities of the client the brand targets? Organization PROFILE OF LG History [pic] When Willis Carrier designed the main framework for â€Å"manufactured weather† in 1902, he started an industry that changed the manner by which we live, work and play. From that vital turning point †and through to the current day †Carrier has been an organization based on an inheritance of advancement. For over a century, our exploration, aptitude and thinking ahead have brought about market-driving developments an d â€Å"firsts† that have molded and characterized the warming, cooling and refrigeration industry.Through our history of item greatness and submitted client assistance, we have advanced into a worldwide organization serving a huge number of individuals and organizations in 172 nations on six landmasses around the globe. [pic] Carrier India Vision: To be perceived as the pioneer in each portion we work in by ? Being ‘customer focused’ in all that we do and following ACE tirelessly. Conveying ‘best in class’ quality in the item just as secondary selling administration. ? Being ‘environmentally conscious’ in territories of vitality effectiveness and contamination. Setting up an exhibition culture that regards human qualities and collaboration stay installed in our guiding principle of EH&S and morals Thereby developing beneficially and in front of the market each year, settling on Carrier a goal of decision for all inside HVAC&R in dustry. LG Electronics Is one of the main organizations in the field of gadgets with a worldwide nearness in numerous nations. .Prior to preparation, I have isolated the presentation part into three fundamental sub parts. †¢ LG Global †¢ LG India †¢ LG Pune History of companyThe organization was initially settled in 1958 as Gold Star, creating radios, TVs, fridges, clothes washers, and forced air systems. The LG Group was a merger of two Korean organizations, Lucky and Gold Star, from which the shortened form of LG was inferred. The current â€Å"Life's good† motto is a backronym. Before the corporate Name change to LG, family items were sold under the Brand name of Lucky, while electronic items were sold under the brand name of Gold Star. The Gold Star brand is as yet seen as a rebate brand. In 1995, Gold Star was renamed LG Electronics, and gained Zenith Electronics of the United States. pic] Global Operation LG Electronics is assuming a functioning job on th e planet showcase with its confident worldwide business arrangement. Therefore, LG Electronics controls 110 neighborhood auxiliaries on the planet with around 82,000 official and workers. LG Group †¢ LG. Philips LCD †¢ LG Chemical †¢ LG Telecom †¢ LG Powercom †¢ LG Twins †¢ LG Dacom Business territories and primary items Mobile interchanges [pic] a) CDMA Handsets, b) GSM Handsets, c) 3G Handsets, d) Cellular Phones Digital appliance[pic] an) Air Conditioners, b) Refrigerators, c) Microwave Ovens, d) Washing Machines, e) Vacuum Cleaners, f) Home Net, ) Compressors for Air Conditioners and Refrigerators Digital display[pic] a) Plasma TVs, b) LCD TVs, c) Micro Display Panel TVs, d) Monitors, e) PDP Modules, f) OLED Panels, g) USB Memory, h) Flat Panel Computer Monitors Digital media a) Home Theater Systems, b) DVD Recorders, c) Super Multi DVD Rewriters, d) CD ±RW, e) Notebook PCs, f) Desktop PCs, g) PDAs, h) PDA Phones, I) MP3 Players, j) New Karaoke Sy stems, [pic] Vision Global Top 3 by 2010 Global Top 3 Electronic/Telecommunication organization Growth technique â€Å"Fast development, Fast growth† Core competency â€Å"Product authority, Market administration, People leadership†Corporate culture No reason, â€Å"we† not â€Å"I†, Fun working environment TAG LINE â€Å"Life's Good† speaks to LG's assurance to give wonderfully keen items that will make your life great. The LG Electronics Life's Good signature comprises of the LG logo, seal, and the motto, â€Å"Life's Good† set in Charlotte sans typeface bended around the LG image. The bending of the motto strengthens LG's character and uniqueness. The reliable utilization of this mark obviously builds up the one of a kind personality of the organization and brings together every division and item from LG Electronics over the globe.The Symbol The image of LG is the essence of future. The letter â€Å"L† and â€Å"G† around re presents world, future, youth, mankind and innovation . LG reasoning depends on mankind. [pic] It additionally speaks to LG’s endeavors to keep cozy relationship with our clients around the globe. The image comprises of two components. 1. The logo in LG dim 2. The adapted picture of human face in the novel LG red shading. Red shading speaks to our kind disposition and gives a solid impression of LG’s pledge to convey the best. The circle represents The Globe.The adapted picture of a grinning face in the image passes on â€Å"Friendliness and Approachability†. The one eye on the image speaks to â€Å"Goal-situated, Focused and Confident†. The trademark of LG is â€Å"Life’s Good†. It communicates â€Å"Brand’s Value, Promises, Benefits, Personality. The Partnership LG Electronics decides to advance agreement and fabricate valuably on a work the executives relationship instead of a worker manager relationship. This outlines the board a nd laborers are not in a vertical relationship, yet in a flat one.This culture is fundamental for LG Electronics as it endeavors to get one of the world's top organizations. Such a relationship is changed into a worth creation relationship whereby the two gatherings attempt to address shared issues and make new qualities together. Vital union LG Electronics is making specialized advances and distinguishing business openings through different affiliated associations with a portion of the world's driving organizations. LG Electronics is endeavoring to get number one on the planet by blending in different business and innovative fields and putting key collusions with world on the map organizations. Vital relationship between corporations,† In which organizations with various foundations coordinate in the quick creating 21st century business field, Is of key criticalness as far as fortifying the current business and making another one. [pic] LG Electronics will give a valiant effo rt to make new items and administrations with a receptive outlook, while growing new innovations and business fields through different relationship with a portion of the world's best organizations. 1. 3M 2. SUN 3. Yippee 4. PHILLIPS 5. TOYOTA 6. MICROSOFT 7. HP 8. GOOGLE 9. GE 10. INTEL 11.NORTEL 12. HITACHI 13. PRADA 14. RENESAS 15. TOSHIBA 16. BESTBUY And the number follows man